B2 Media & Advertising Vocabulary: Campaigns, Coverage and Bias
This B2 Media & Advertising Vocabulary module covers 50 words for how a message is made and how it lands — campaign, slogan, target audience, endorsement and sponsorship on the advertising side; coverage, tabloid, censorship, bias, propaganda and clickbait on the press side. Eight words come back from the B1 technology module. Every word comes with flashcards, a word-formation drill, a collocations match and a twelve-question quiz, free and self-scoring.
- 50 words
- 5 practice modes
- 12-question quiz
- Free progress tracking
- No sign-up
What’s inside this module
Five stages: revisit what you know, meet the new words, build other forms from them, pair them with the words they normally go with, then test yourself.
Words you already know
A warm-up deck of eight words you first met at B1 — headline, article, influencer, viral, broadcast, subscription, review, publish. Each card shows what you knew before, what changes at this level, and an example using the B2 sense.
Flashcards
Fifty cards, each with the word, its part of speech, a B2 definition, an example sentence, and up to three typical collocations on the back — launch an advertising campaign, extensive press coverage, media hype. Rate each card “I knew it” or “Still learning” and your ratings are saved automatically.
Word formation
Eight gap sentences that ask for a different form of a word you have just met: advertisement becomes advertise, persuasive becomes persuasion, misleading becomes mislead, sponsor becomes sponsorship, bias becomes biased.
Collocations & phrases
Ten pairs from real reporting: launch an advertising campaign, a catchy slogan, an A-list celebrity, extensive press coverage, a roadside billboard, spark a backlash, a key demographic, accusations of political bias.
12-question quiz
A mix of multiple choice and fill-in-the-blank, with an explanation after every answer, right or wrong. Your best score is saved automatically.
How to get the most from it
Five habits that make B2 vocabulary stick, not just pass a quiz.
The critical words are the useful ones
Bias, propaganda, misinformation, clickbait, censorship and misleading are what let you evaluate what you read instead of only describing it. Every B2 task about the media asks for an opinion, and these are the words that carry one.
Advertising has its own verbs
You launch a campaign, sponsor an event, endorse a product and target an audience. The nouns are easy to recognize; the verb that belongs with each one is the part that has to be learned on purpose.
Watch the words that only sound neutral
Hype, tabloid and clickbait carry a judgment inside them. Calling a newspaper a tabloid is a comment on how it works, not a description of its size. Using these three accurately is a real mark of B2 control.
Come back for the re-deal
After you finish the flashcard deck, it automatically rebuilds itself from just the words marked “still learning.” A short second pass on the hard ones is worth more than repeating the whole deck.
Use one this week
Take one advertisement you have seen this week and describe it in three sentences using words from this deck — slogan, target audience, persuasive, misleading. A real ad you can picture works far better than an invented one.
Related modules
B1 Technology is where the eight warm-up words come from. Work & Business shares the campaign and market-research half, and Science supplies the language for the claims advertising makes.