Course Title: Business English Mastery
Course Objectives:
- Enhance professional communication skills
- Develop business writing proficiency
- Master the art of presentations and public speaking
- Improve negotiation skills
- Gain cultural awareness and understanding in a business context
Week 1: Introduction to Business English
- Session 1: Course Overview and Goals
- Introduction to the course structure
- Setting individual goals
- Session 2: Essential Business Vocabulary
- Common business terminology
- Vocabulary building exercises
Week 2: Professional Communication Skills
- Session 3: Formal and Informal Communication
- Differentiating between formal and informal language
- Role-playing exercises
- Session 4: Telephone and Video Conference Etiquette
- Best practices for phone and video calls
- Practice scenarios
Week 3: Business Writing Skills
- Session 5: Email Writing
- Structure and tone of professional emails
- Email writing practice
- Session 6: Report Writing
- Elements of effective reports
- Report writing exercises
Week 4: Presentation Skills
- Session 7: Structuring a Presentation
- Organizing content for clarity and impact
- Creating effective slides
- Session 8: Public Speaking Techniques
- Overcoming stage fright
- Engaging the audience
Week 5: Meetings and Discussions
- Session 9: Conducting Effective Meetings
- Planning and running meetings
- Meeting role-play
- Session 10: Participating in Discussions
- Active listening and speaking skills
- Group discussions
Week 6: Negotiation Skills
- Session 11: Negotiation Strategies
- Key negotiation tactics
- Case studies
- Session 12: Practice Negotiations
- Simulated negotiation exercises
- Feedback and improvement
Week 7: Cross-Cultural Communication
- Session 13: Understanding Cultural Differences
- Impact of culture on business communication
- Case studies and discussions
- Session 14: Adapting Communication Styles
- Strategies for effective cross-cultural communication
- Role-playing exercises
Week 8: Business Writing II
- Session 15: Writing Proposals
- Crafting persuasive proposals
- Proposal writing practice
- Session 16: Writing for Social Media
- Professional use of social media
- Social media content creation
Week 9: Advanced Presentation Skills
- Session 17: Storytelling in Business
- Using stories to enhance presentations
- Storytelling exercises
- Session 18: Handling Q&A Sessions
- Techniques for managing questions
- Practice Q&A
Week 10: Professional Networking
- Session 19: Networking Strategies
- Building professional relationships
- Networking role-play
- Session 20: Online Networking
- LinkedIn and other platforms
- Creating and optimizing profiles
Week 11: Case Studies and Real-World Scenarios
- Session 21: Analyzing Business Cases
- Working through real-world business scenarios
- Group analysis and presentation
- Session 22: Problem-Solving in Business
- Collaborative problem-solving exercises
- Case study presentations
Week 12: Review and Final Presentations
- Session 23: Course Review and Feedback
- Reviewing key concepts
- Student feedback and course evaluation
- Session 24: Final Presentations
- Students present on a chosen business topic
- Peer and instructor feedback