Engage
• Meaning: To capture and hold the attention of the audience.
• Example: “I’ll start with a story to engage the audience right from the beginning.”

Outline
• Meaning: To give a brief summary of the main points.
• Example: “Let me outline the key points we’ll cover today.”

Transition
• Meaning: A word or phrase that links different sections of a presentation.
• Example: “Now that we’ve discussed the challenges, let’s transition to the solutions.”

Emphasize
• Meaning: To give special importance to something in speech or writing.
• Example: “I’d like to emphasize the importance of customer satisfaction.”

Summarize
• Meaning: To give a brief statement of the main points.
• Example: “To summarize, our main goal is to increase market share by 20%.”

Clarify
• Meaning: To make something clear or easier to understand.
• Example: “Let me clarify this point before we move on.”

Audience
• Meaning: The group of people who are listening to or watching a presentation.
• Example: “Understanding your audience is crucial for an effective presentation.”

Visual Aid
• Meaning: An item of a presentation, such as a slide, chart, or video, that helps to convey the message.
• Example: “I’ll use a few visual aids to illustrate these statistics.”

Conclusion
• Meaning: The final part of a presentation where the speaker sums up the main points.
• Example: “In conclusion, I’d like to reiterate the benefits of our new policy.”

Feedback
• Meaning: Information or reactions about a presentation provided by the audience.
• Example: “I appreciate your feedback on how I can improve future presentations.”

Persuasive Techniques

Ethos
• Meaning: The credibility or ethical appeal of the speaker, used to gain trust from the audience.
• Example: “As a seasoned engineer, I assure you that these designs are both innovative and reliable.”

Pathos
• Meaning: An emotional appeal used to persuade an audience by appealing to their emotions.
• Example: “Think about the impact on future generations if we don’t act now.”

Logos
• Meaning: A logical appeal, using reasoning, facts, and figures to support an argument.
• Example: “Studies show that this method reduces costs by 15%, making it the most efficient option.”

Rhetorical Question
• Meaning: A question asked to make a point rather than to get an answer.
• Example: “Isn’t it time we took a stand against this issue?”

Repetition
• Meaning: The action of repeating something that has already been said or written for emphasis.
• Example: “We need innovation, we need dedication, and we need action.”

Anecdote
• Meaning: A short, personal story used to illustrate a point.
• Example: “When I first encountered this problem, I was in the same position as many of you.”

Call to Action
• Meaning: A direct appeal to the audience to take a specific action after the presentation.
• Example: “Let’s commit today to reducing our carbon footprint.”

Contrast
• Meaning: The state of being strikingly different from something else, used to highlight differences.
• Example: “Unlike our competitors, we offer a personalized approach to customer service.”

Statistics
• Meaning: A collection of quantitative data used to support an argument or point.
• Example: “Over 80% of customers reported a significant improvement after using our product.”

Credibility
• Meaning: The quality of being trusted and believed in.
• Example: “Her years of experience lend credibility to her argument.”